Haier has announced the launch of a whole new range of refrigerators in the Indian market. The new range includes the new and innovative 'Dual Tech' refrigerator enhancing its French Door side-by-side BMR range, and three new models in its range of Top-mount.
The leader of the pack is the Dual Tech Refrigerator which is a unique combination that brings together a pioneering technology and integrates it to a French door, side-by-side Bottom-Mounted Refrigerator (BMR). The highlight of this futuristic Refrigerator is the unique feature called the Convertible "Freezer to Refrigerator" Compartment. This cutting edge technology instills the refrigerator with the ability to convert the Freezer compartment to a normal Refrigerator Compartment with the touch of a button. This feature gives a modern household’s unprecedented flexibility in terms of usage of the given space either as a freezer or as a regular fridge compartment according to the requirement at any particular period of time. For example, a consumer can convert refrigerator space to freezer space to prepare for holiday entertaining. In case of a party, you can increase the refrigerator capacity to store the leftovers when the party is over. The refrigerator has 'VC fresh' technology to ensure freshness for a longer time. ROHS compliance makes it eco-friendly and apt for all Indian homes. This 779 ltrs' new model, HRB 703 MP/S, is available in steel finish and is priced at Rs 144990 in the Indian market.
Existing Empress series gets three new members in its family. TRIMAX is a 3-door, 270 ltrs frost-free ree model that gives an all-new experience to the consumer with its great looks and exclusive features. Initially the launch of this model has been planned in six cities only. In addition to this, two new models were launched in the Empress Series in 330 & 440 ltrs capacity. The entire range is priced in a bracket of Rs 27,990 to Rs 43,790. All the new models come packed with Energy Class “A” rating.
The new and innovative range of refrigerators represents Haier’s efforts to be continuously innovative and introduce new cutting edge technologies for the consumers in the Indian market from time to time. Announcing the launch of the new range, Mr. R T Rajan, Director - Sales and Marketing, Haier India, said “The 'Dual Tech' refrigerator is differentiated on account of the unique technological advantage. The new features introduced are a result of company's continuous focus on bringing `consumer relevant innovation' to Indian homes. The refrigerator has been designed keeping in mind the specific needs of the Indian consumer. These features not only enhance performance but also meet the expectations of consumers who constantly look for distinctive features like the Easy clean “Fingerprint proof” SS door and small but useful added benefits like two lights in fresh food, one light in freezer, one light in convertible compartment.’’
The interiors of the refrigerator are expansive with the Blue Tinted Spill proof Glass Shelves providing space and improved storage options to easily accommodate large containers, wide and huge food items like cakes, jars etc. The Dual air curtain cooling and Multi-route air passage enable this cutting edge technology to freeze food quickly and prevent nutrition loss.
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