“Connected experience” was demonstrated on Thursday at the CTIA Wireless show in Las Vegas. New integration of Windows Mobile was showed by Robbie Bach, president of Microsoft’s Entertainment and Devices Division. It is Microsoft’s “three-screens-and-a-cloud scenario” in which their customers can get the service and capabilities they want delivered to any device whenever they want.This scenario is synchronizing “three screens” - TV, PC, and mobile phone. The cloud is online account that manages screens and backs up content. The main goal is that a Windows PC, a Windows phone, and a Windows Live service will create a powerful “connected experience” that was demonstrated at the CTIA Wireless.
For example, Microsoft’s new My Phone service will let users to access their phones by PC. The service will back up a Windows Mobile phone’s data and content automatically,
Customization is much easier with new Microsoft Mobile Marketplace. Now, besides nifty wallpapers and skins, user can customize his mobile phone using special Microsoft service. All applications in the Marketplace are certified by Microsoft. User can get his money back if he is not satisfied with those applications.
Adam Sussman from Electronic Arts supported Robbie Bach. He promised that every EA mobile release this year will be available on the Windows Mobile platform.
